볼만한 자동차 광고 & 캠페인

 자동차 광고 & 캠페인 사례 모음 

1. Hyundai i30: A New Type of Virtual Test Drive  

[ reference: digital buzz ] 

We’ve all seen a tonne of different ‘Virtual Test Drive’ campaigns from around the world, but I can’t remember ever seeing one like this… For the launch of the new Hyundai i30 in South Afarica, iLogic Agency have created this Virtual Test Drive Game with the aim of injecting ‘fun’ into what is normally a pretty boring virtual test drive experience. The Virtual Test Drive game is played while sitting in a real car with in-window projections… Pretty cool. What do you guys think?  

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2. Interactive Projection Campaign Case Study   

ilogic Agency  (http://www.ilogic.co.za)

Advertising the new BMW 1 Series, iLogic allowed consumers to engage with the brand in a new, exciting way. Keeping in mind that unmatched innovation is always part of the BMW driving experience

Below is an insight to iLogic Digital Agency’s development:

Interactive Projection Campaign Case Study

Full activation on the ground took place over eight nights in major cities across South Africa. Locations were vibey, high-traffic main streets.

Through a high powered, HD projector, iLogic projected an interactive racing game (ooh advertgame) onto buildings and scaffoldings.

Consumers engaged in real time, while having serious fun with new technology and the brand! 

3. BMW Stunt Turns Its Car Tires Into A Printer

BMW wanted to do something different to show just how powerful its new M6 Coupe is, so it basically turned its car into a printing press. Because the car can reach 0 to 60mph in 4.1 seconds, paper was laid down over a track while the car drove over them, capturing the moments it reached 60mph. The smart thing was that the tyre prints were then send to BMW fans worldwide, showing them the acceleration of the car.