---마케팅,광고,경영 --- 썸네일형 리스트형 Digital signage takes aim at Retail's BIG Show The retail industry still has a big target pinned to its back as far as the digital signage industry is concerned, and some big game hunters are braving the wilds of Retail's BIG Show to bag more business. Retail IT spending is expected to continue rising as retailers embrace an omnichannel approach to engaging with, and profiting from, consumers, and making the in-store experience more dynamic .. 더보기 Create powerful retail experiences with digital signage The retail landscape is undergoing tectonic shifts and upheavals, and creating an engaging in-store experience is one of the key ways brick-and-mortar stores have to compete with e- and m-commerce. And digital signage can be a key tool in creating just those kinds of engaging and interactive experiences for retailers. Omnivex Corp. and Digital Signage Today recently presented a free webinar, "De.. 더보기 Digital signage checking into hotels to stay Digital signage checking into hotels to stay Every business wants the ability to communicate with its customers constantly, whether that communication is non-verbal or face-to-face. Years ago, hotels stood at the forefront of the digital signage revolution, using screens inside rooms to promote on-site amenities and in the local area. These days, the hotel industry is increasing the visibility .. 더보기 볼만한 자동차 광고 & 캠페인 자동차 광고 & 캠페인 사례 모음 1. Hyundai i30: A New Type of Virtual Test Drive [ reference: digital buzz ] We’ve all seen a tonne of different ‘Virtual Test Drive’ campaigns from around the world, but I can’t remember ever seeing one like this… For the launch of the new Hyundai i30 in South Afarica, iLogic Agency have created this Virtual Test Drive Game with the aim of injecting ‘fun’ into what is normall.. 더보기 social Digital mobile 관련 참고할 만한 사이트 social Digital mobile 관련 참고할 만한 사이트 http://www.simplyzesty.com/ 더보기 Are we there yet? What's taking digital signage so long? (Commentary) By Michael IonescuPresident, Ionescu Technologies When my brother and I first started our digital signage business, there were many instances in my environment that made me think, "Digital screens are a no-brainer! Who wouldn't want to add this to their business?"It wouldn't be long, I thought, until a digital revolution would make digital screens the ubiquitous medium around town. Fast forward .. 더보기 Volvo takes DOOH out for a spin Scandinavian carmaker Volvo drove down the digital out-of-home route for a campaign to help launch its new Volvo V40 earlier this year.The campaign included interactive digital signage screens that allowed consumers to personalize their own V40 model and then see their creations showcased on screens at rail stations across the U.K., according to U.K.-based digital production company Grand Visual.. 더보기 In QSRs and arenas alike, digital menu boards driving revenue Digital menu boards and QSRs may go together like French fries and ketchup, but DMBs can be used to drive revenues — and provide additional benefits — at more venues than just the quick service restaurant.Digital Signage Today recently hosted a webinar, "Driving Sales Revenue with Digital Menu Boards," with digital signage software provider Omnivex Corp. that looked at how the new technology can.. 더보기 [경영서적] 매킨지의 문제점 해결 방식 [경영서적] 매킨지의 문제점 해결 방식 Divide and Conquer 이명헌 (피드백) [ 2003-2-19 ] 문서출처: 이명헌 경영스쿨 http://www.emh.co.kr/xhtml/mckinsey_way.html 세계 최고의 컨설팅 회사 중 하나인 맥킨지 컨설팅의 일하는 방식을 설명한 책, "The McKinsey Way"의 첫 번째 파트인, 비즈니스 문제점에 관한 매킨지식 사고방식(The McKinsey way of thinking about business problems) 내용을 정리해 보았습니다. 사업을 하면서 부딪히게 되는 문제점들을 어떻게 풀어 나가는지에 관해 많은 힌트를 주는 책입니다. 컨설팅 회사는 기업체의 병을 진단하고 치료하는 의사입니다. 잘 운영되는 회사가 컨설팅 회사를 찾.. 더보기 Digital signage tower takes center stage in Munich Airpor Digital signage tower takes center stage in Munich Airport (Video) Digital communication technology firm 3M GTG, part of diversified technology company 3M, has introduced what it's calling "a new generation of billboard," the MetaTwistTower, at the Munich Airport Centre Forum. The digital installation was launched at the Forum, a large outdoor multipurpose event area situated between two runways.. 더보기 이전 1 2 3 다음
