Emart Sunny Sale Campaign – Shadow QR Code

Emart Sunny Sale Campaign – Shadow QR Code

Posted on April 30, 2012 by jimdhaem

 

Sundial Qr Code gives people a unique lunch shopping experience; a shadow QR code, using sunlight and shadow that works only from 12pm to 1pm.

To increase sales during the lunch period, E-MART (largest retail chain in Korea) decided to launch a unique experience to its customers; that lasted only during the lunch hour. Thus, they launched a QR Code, only readable from 12:00 to 1:00, due to the position of the sun. Consumers who scanned the QR Code were directed to the E-MART online store and received $12 coupons for products to be delivered in their homes. This action expanded to 36 locations in Seoul, offered more than 12,000 vouchers, the number of members increased by 58% and, moreover, there was a 25% increase in sales during the lunch hour.

This installation is composed of 441 pillars (21×21) which have 7 different heights. We set the artwork so the shape of its shadow perfectly forms the QR code around noon.

 

 

Check ou the iTunes store app to see what is displayed if you can scan the sundial QR Code. Check out the http://www.sunnysale.kr/pc_sunnysale.html web site for complete information on this excellent campaign.

 

 

 

Source: YouTube & WaterMelonMonkey & 2d Code