Digital signage tower takes center stage in Munich Airpor

Digital signage tower takes center stage in Munich Airport (Video)

Digital communication technology firm 3M GTG, part of diversified technology company 3M, has introduced what it's calling "a new generation of billboard," the MetaTwistTower, at the Munich Airport Centre Forum.

The digital installation was launched at the Forum, a large outdoor multipurpose event area situated between two runways, to mark the airport's 20th anniversary.

According to the announcement, the MAC Forum is Europe's largest outdoor space (10,000 square meters) for shopping, recreation and business with a 40-meter-high glass roof. After being commissioned to develop a digital display system under the roofed section of the MAC Forum, 3M GTG said it redefined the classic approach of a digital billboard with the concept of a media installation in keeping with the venue's spatial arrangement, ambience and uniqueness. That led to the MetaTwistTower, a 10.6-meter-high triangular tower with a 41-square-meter rotating and revolving LED surface.

The installation has three layers, each with three LED panels on precisely engineered rotation and folding mechanisms. These nine connected elements can be adapted in format and orientation (square, landscape or portrait), and unfold to give a novel and dynamic video performance. Switching between these formats, and the movement of the panels, is an integral part of the visual performance. When combined with synchronized content, the MetaTwistTower delivers an advertising and media production tool for large-scale, public audience communcation.

The MetaTwistTower was showcased for the first time at Munich Airport's 20th anniversary event, displaying the advertising campaigns of three major brands, as well as key highlights of the four-day program, including anniversary festivities, musical acts, comedians and live sports broadcasts.

Watch a video of the MetaTwistTower in action below: